Production Company

Production Company:

Our production company is called Awareness Productions. The reason we chose to go with this is due to the fact we are discussing very important and hard hitting subjects. This also helps to top show the public that we are doing something about the issues in society.

Target Audience:

As a company we are targeting young adults aged 15-25. This is because the issues that are discussed within our short films are usually happening amongst young people of this age range. The students will have little to no money as they will be in full time education and only have money from their parents or from a part time job. This means we will need to make sure are short films are cheap and easily accessible. The films that we produce will cater to both male and females as the issues we explore happen to both genders. As well as this, are target audience is any sexuality as some of the issues we plan to explore in the future are based on this topic.

 

Brand Image:

As a company we hope to present the inequalities within society and the different issues we face. We want to give the image to the youthful citizens of Britain that we are concerned about various issues we raise within our short films. Our image and our logo will help to give a contemporary feels to the company and boost our reputation within the media industry as well as with our target audience.

Logo:

Our logo features a camera. This is to symbolise that we are capturing everything and making it visible for other people to see. We have two variations for our logo one with the full writing of ‘Awareness Productions’ and one with the letters ‘AP’. This is because when we are distributing our products and when we are using the logo within the film. Once we get a large audience pool we can use the abbreviated version more often as people will be familiar with our company.

 

Employees:

An important aspect to think about when creating a production company is who you plan on employing within the company. We want people who give our company a good image and make other directors and other people want to work with us. We also want to make sure we provide a good image for our audience. Our probable clients would be those who are able to connect with young adults and those are more likely to produce films in relation to our target market.

Within our company we have chosen to keep a flat structure. This due to the fact that we will have better and faster communication as well as knowing the employees in more depth as we will have a narrow span of control meaning there will be less people reporting to the manager of the company. In order to employ suitable people we need to make sure our recruitment period is vigorous and is able to show what kind of skills possible employees will have and how this can benefit our company in order to sell more films and create better quality films. We will need to make sure that employees have good teamwork skills in order to further help the company produce better films. We will need to create certain teams that will work of specific features of the film and it won’t be unlikely that one employee will be working in more than one team. This will be down to what kind of skill set they possess.

As a company we need to make sure we are producing relevant ideas that abide by the codes and conventions of British social realism films. Although people who don’t study the fil m industry will not know what this means, they will feel more relatable to the film than if it was a Hollywood film. This means that through the actors and the style of the film will help to further push the idea of British social realism. Our unique selling point of our company is the fact we are addressing issue that are relating to our target audience in this current day which is helping to educate as well as raise awareness for the issues within our society.