—Who are we and who are we
targeting?
—The target audience for our documentary
will be teenagers from the age of 13 to young adults aged 21, it will also be
aimed at both sex groups in order to attract a bigger audience.
—Our company name is Original Blossom
Studios, we chose this name because its original. The blossom represents the
beauty of life and peoples willingness to learn.
—The media organisation we decided to
target is BBC because it is a Freeview channel meaning we
would be able to attract a wider audience as this channel is available on all
TVs, they are also a British company which is relevant due to the fact that
Magna Carta originally began in England, Runnymede.
—Angle
of film/ Storyline
—We
decided to take an informal approach when exploring the history of Magna Carta
as we would
like it to include humour and witty comments to intrigue the audience aged
between 13-25.
Storyline:
—The
storyline will begin from the birth of Magna Carta up until present day, it
will explain the advantages and tragedies that have occurred from the Magna
Carta.
—This
will include the civil wars that have erupted in England and how the Americans
adopted Magna Carta to assist with their political dilemmas.
—As
well as this we will also include a special quiz to conclude the documentary as
well as a chance to win a prize related to the 800th anniversary of Magna Carta.
—Presenters
—Due
to the age of our target audience and the sex of which we are aiming for, we
decided that we would like to have two presenters of each sex, we would prefer
them to be aged 18-20 as this is the in the middle of 13-25 year olds.
—We
would like our presenters to have detailed knowledge on Magna Carta, we like
them to be fun, welcoming, happy and attractive. They must be passionate about Magna Carta and the history
behind it, this will make the documentary more captivating for audience
members.
—Influential
documentaries
—One
very influential documentary we have seen is ‘David Starkey Magna Carta’ this
was due to it’s overflowing amount of information about the Magna Carta and how
it’s influenced history up until the present day.
—This
documentary took an academic approach to appeal more to those of senior age,
whereas due to our target audience we are taking more of a witty and humorous
approach to keep our audience intrigued.
—Unique
selling point
—Our film should be made because our
approach to the documentary will be humorous and witty which will appeal to our
target audience, it will have the ability to hook the audience from the very
beginning of the documentary till the very end.
